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A story of lost leads, faster follow-ups, and 117% more customer reach. When a fast-growing fintech like FatakPay started expanding its lending operations, new leads were pouring in daily. But behind the scenes, their sales team was drowning in manual follow-ups, scattered data, and slow response times.

That’s when Corefactors stepped in, not as just another CRM vendor, but as a growth partner ready to help FatakPay turn every lead into a conversation and every conversation into a conversion.

Behind every number is a team that decided to fix what slows them down. FatakPay did just that. Watch how they made real-time growth possible. 👇
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About FatakPay

FatakPay is a digital lending platform that functions as both an LSP and an NBFC. It provides instant, short-term credit to salaried professionals, gig workers, and low-income household earners. The company provides loans ranging from ₹5,000 to ₹5 lakh with flexible tenures.

Its mission is simple: to make financial access fast, transparent, and inclusive. It helps users manage short-term needs without the burden of paperwork or long approval cycles.

At the time Corefactors began working with FatakPay, the company’s loan disbursements had grown from lakhs to ₹150–180 crore per month. FatakPay was targeting 3x to 4x growth in the upcoming quarters, which made scaling its lead management and customer engagement systems an immediate priority.

‍Challenges FatakPay Faced

As FatakPay scaled, its internal systems struggled to keep pace with growth. Leads poured in from digital campaigns, referrals, and app sign-ups. But manual tracking created bottlenecks that slowed the entire acquisition funnel.

1. Long response time and lead leakage

‍The first major challenge was speed. Every new lead was being manually routed to sales agents through Excel sheets, a process that took several hours on busy days. It often took six hours or more before the first call went out. In a lending business where customer intent fades fast, those delays were costly.

As Yash Mishra explained during the webinar, “In lending, timing is everything. If you reach out even an hour late, that lead is already talking to someone else. We wanted to engage customers the moment they applied.”

2. Missed follow-ups and uneven customer experience

‍Once leads were assigned, the team had no consistent process to manage follow-ups. Agents tracked their own reminders manually, and with hundreds of daily leads, many warm prospects were left hanging after one or two attempts. This inconsistency not only impacted conversions but also created an uneven experience for borrowers who expected quick responses.

3. Scattered data and fragmented tracking‍

Information about leads, calls, and KYC documents lived across different systems. Agents had to switch between spreadsheets, folders, and internal tools just to prepare for one conversation. This constant toggling slowed them down and made it difficult to understand each borrower’s journey in full.

4. No clear visibility into performance

‍Managers lacked real-time insights into metrics like first contact rate, conversion ratios, or lead aging. Without unified dashboards, it was hard to identify bottlenecks or replicate what was working. Team performance and campaign ROI were being measured manually, leaving room for delays and errors.

5. Rising acquisition costs and lost revenue

‍FatakPay’s marketing efforts were driving strong inbound volume, but poor follow-up processes meant many of those leads were lost. Based on industry data, as much as 73% of leads are lost due to inefficient follow-ups, leading to potential ₹41.6 lakh in revenue loss per sales rep and making lead acquisition 5.2 times costlier than it should be.

It was clear that without automation and real-time visibility, the company’s ambitious growth plans would be held back by operational inefficiencies.

Solutions Corefactors Delivered

To address these challenges, Corefactors introduced its all-in-one automation and engagement platform, tailored to FatakPay’s lending workflows. The solution was built to bring structure, visibility, and speed to the entire pre-disbursement process from lead capture to first contact.

1. Automated lead allocation for faster response

‍Corefactors replaced Excel-based routing with intelligent lead allocation, ensuring that every new lead was automatically assigned to the right agent based on location, language, and lead score. This meant every borrower inquiry was attended to within minutes instead of hours. It not only boosted response speed but also improved personalization, as leads were handled by agents fluent in the borrower’s preferred language.

‍2. Seamless API integration for smooth data flow

‍FatakPay’s internal lead capture systems were integrated directly with Corefactors through custom APIs. Leads from ads, app forms, and partner channels flowed automatically into the CRM, complete with source details and timestamps. The sales team no longer had to manually upload data, reducing human error and ensuring no opportunity was missed.

3. Cloud telephony and one-click calling

‍Agents could now call prospects directly from the CRM using built-in cloud telephony. Every interaction, including call logs, duration, and recordings, was stored automatically. The system also generated pop-up reminders for follow-ups to ensure agents never lost track of ongoing conversations.

As Yash Mishra highlighted, “Once our team started using click-to-call, response time dropped dramatically. We could reach customers when they were still online and thinking about the loan. That made a huge difference.”

4. Centralized dashboards for complete visibility

‍Corefactors gave FatakPay a single unified dashboard to view every lead and track its journey. Managers could now see where leads came from, how quickly they were contacted, and what stage they were in. This real-time visibility helped identify high-performing campaigns, coach agents more effectively, and allocate resources smarter.‍

5. Workflow automation for consistent engagement

‍Repetitive manual tasks — such as scheduling callbacks, updating lead stages, and sending notifications — were automated using Corefactors’ workflow builder. This ensured consistent communication and freed up agents to focus on meaningful customer conversations rather than administrative work.

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6. Actionable insights and performance reporting

‍For the first time, FatakPay’s leadership had real-time reports on lead response times, conversion rates, and daily disbursements. These insights made it easy to compare campaigns, spot trends, and make data-driven decisions.‍

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7. Smooth setup and quick adoption

‍ Implementation was fast and required very few changes.

As Yash Mishra put it, “Corefactors has been great for us at the time of integration. We did minimum tweaks and went live quickly. Everything is real time right now, fast, and aligned with FatakPay’s journey. The adoption curve with Corefactors was awesome.”

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Results That Spoke for Themselves

Within weeks of implementing Corefactors, FatakPay saw measurable results:

The average customer acquisition time dropped from six hours to just a few minutes, allowing FatakPay to engage borrowers while they were still active and ready to convert.

The impact was felt across every level of the organization. Agents became more motivated, managers gained real-time clarity, and customers experienced a smoother, faster lending process.