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‍The BrowMasters is one of India’s most loved names in permanent makeup. The business was booming and demand kept rising, but the old backend systems simply couldn’t keep up.

The team realised they needed proper structure, clear visibility, and one smooth flow that tied the entire customer journey together. That’s when they joined hands with Corefactors. 

In a few months we built a fully connected, scalable setup that tracks everything end-to-end and helped them triple their business.

Client's Love 💙

About The BrowMasters

The BrowMasters was founded in 2019 by Ashmi Singhai. It quickly became India’s No. 1 permanent makeup training and services brand specializing in cosmetic and medical tattooing. Their work attracts celebrities, dermatologists, medical experts, and customers from across India and other countries.

The BrowMasters runs two major verticals:

1. One is the permanent makeup studio based in Bandra West that offers microblading, lip blushing, scalp micropigmentation, scar camouflage, and other cosmetic and paramedical procedures.

2. The second vertical is The BrowMasters Academy which trains new PMU artists through hands-on workshops and professional courses.

With a strong focus on quality, The BrowMasters kept one premium service centre while expanding globally through representatives in five countries.
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Challenges The BrowMasters faced before Corefactors

As demand increased, the limitations of their older setup became very visible. They managed to grow, but the internal systems made growth harder than it needed to be. The key challenges included:
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1. Lead management scattered across Google Sheets

Every lead was updated manually. Tracking stages, follow ups, and source accuracy took time. As the team expanded, errors increased and decisions slowed.

"Before Corefactors, everything was on Google Sheets. When the team expanded, it quickly became unmanageable. We needed structure." - Manish Singhai, Co-founder

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2. No structured call management

There was no IVR system and no easy way to route calls. Incoming calls often rang on one number, so the right team member did not always receive them. There was also no visibility into missed calls, unanswered calls, or how sales members responded.

"We wanted to make sure that every client call was answered by the right person immediately. That wasn’t happening before, and it affected follow ups." - Manish Singhai, Co-founder

3. Follow ups depended completely on people

With no automation, follow ups were manually tracked and often forgotten during busy days. A high intent client who needed only a single nudge sometimes slipped out of the funnel.

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4. No automated nurturing for training leads and studio leads

Every message and every reminder required effort from the team. There was no structured journey that warmed up leads or reminded them about sessions, consultations, or workshops.

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5. Billing, service delivery, and sales worked in isolation

• DING handled billing.
• Sales worked on sheets and calls.
• Service related details stayed elsewhere.
• Nothing spoke to each other.
• That meant updates were duplicated, and the team had to manually cross check information.

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6. Daily reporting took too much time

Since data lived in sheets, the team had to reformat and rearrange reports every day. This reduced time for real selling and slowed down decision making.

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7. Scaling the team felt risky without a connected flow

With more leads each month, the manual system became too fragile. The BrowMasters knew they could not hire more people or expand confidently without a better structure.
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Solutions offered and how Corefactors transformed their workflow

The BrowMasters was introduced to Corefactors through a recommendation from another clinic. After seeing the platform in action, they realised it solved the exact problems they faced.

They adopted Corefactors as their central system and built a complete connected workflow around it.

• Corefactors handled lead management and call intelligence.
• GallaBox handled communication.
• DING handled billing and service operations.

Everything worked together in one clean flow.
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1. Structured lead management replaced spreadsheets

Corefactors became the single source of truth for every lead entering the system. The team could track lead stages, sources, activities, and history without manual work.
Each movement was recorded automatically, creating complete visibility.

‍"Now every lead is tracked automatically. I know where each prospect is in the funnel without chasing the team." - Manish Singhai, Co-founder

2. IVR with live call transfer for smoother call handling

Incoming calls were routed intelligently to the right team members. If someone needed consultation or training information, they reached the correct person in one step. Call logs, recordings, and missed calls became visible to the managers in real time.

3. Automated follow ups and nurturing journeys

Corefactors built structured follow up sequences for every stage. Consultations, trials, training sessions, workshop reminders, and payment nudges became automated. 

WhatsApp and SMS triggers were added to ensure timely reminders and nudges without manual effort. This reduced manual dependency and ensured no lead was ignored during busy hours.

"Automation ensures that every client gets a prompt response. It keeps our service consistent even when the team is busy." - Manish Singhai, Co-founder

4. Deep integration with GallaBox

The BrowMasters used GallaBox for communication, reminders, and template based updates.
Corefactors integrated directly with GallaBox so lead activity and communication always stayed in sync.

5. Smooth integration with DING for billing and service operations

• Billing needed to start only after a confirmed conversion.
• DING integrated with Corefactors through API.
• This ensured that once a lead reached the right stage, billing and service workflows started automatically.
• The team did not have to manually transfer details between systems.

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6. Complete visibility into team activity and performance

Managers gained real time insights into call logs, call recordings, lead progress, and individual team performance. This visibility allowed them to coach better, plan better, and maintain quality across every interaction.

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7. A system built to scale across both studio and academy

The BrowMasters activated ten Corefactors licenses for the sales and training teams. The new setup supported higher lead volumes and more team members without losing control.

“We chose Corefactors because it provided the right combination of lead management, automation, and communication tools — everything needed to scale a growing business.”

"Now we can scale the team from 9 to 90 if needed. The system is ready for growth without chaos."

“People do business with people, not just products. Since the team at Corefactors is genuine, we keep recommending them to our students.” - Manish Singhai, Co-founder

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Results achieved?

From 2023 to 2025, The BrowMasters tripled its business. Faster response times, consistent follow ups, and a more structured sales process with Corefactors made that growth possible.

Along the way, the team saw clear operational improvements:

• Lead response accelerated by 30 - 50%
• Follow-up consistency improved by 20 - 35%
• Each agent managed 25 - 40% more leads
• Full visibility into calls, activities, and performance
• Lead nurturing became structured and reliable
• Operations ran faster with less manual effort
• Scaling the team felt easier and more controlled

This is what happens when teams stop managing tools and start focusing on customers. Let’s talk about how we can make this work for you.
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