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Stop wasting time on bad leads. Start with our powerful, configurable scoring system to prioritize effort.
Use our advanced AI Conversion Score to predict the exact probability of a lead closing.
Without a scoring system, every lead looks the same. Manual prioritization is slow,
subjective, and leads to high-potential customers getting ignored.
Assign structured scores to leads based on attributes and interactions to determine initial readiness.
Create qualitative scoring rules based on lead data like source, requirement, or deal size.
Award score points for actions such as email opens, link clicks, calls, and SMS responses.
Automatically assign and update lead scores so reps focus on the most engaged prospects.

Use artificial intelligence to compute predictive scores that reflect each lead’s likelihood to convert along with actionable suggestions.
Predict conversion probability instantly for every lead for smarter prioritization.
AI identifies key engagement patterns that indicate lead intent or risk.
Receive guided recommendations to optimize engagement and next steps with each lead.


Use artificial intelligence to compute predictive scores that reflect each lead’s likelihood to convert along with actionable suggestions.
Predict conversion probability instantly for every lead for smarter prioritization.
AI identifies key engagement patterns that indicate lead intent or risk.
Receive guided recommendations to optimize engagement and next steps with each lead.
Lead Scoring works in tandem with our complete Sales Box, all-in-one sales CRM
built to boost productivity and efficiency. Sell smarter, not harder.
Rule-Based Scoring is your foundational tool. It uses pre-configured, transparent rules set by your team(e.g., +10 points for 'Lead Source = Website'). AI Conversion Score is an advanced feature that uses AI to dynamically predict the probability of conversion based on all real-time CRM and historical activity, providing a deeper, data-driven layer of prioritization.
The AI model processes a wide array of data points, focusing heavily on **internal CRM activity** such as call logs, task completion, follow-up history, and sales cycle velocity, in addition to external engagement.
The AI Suggested Actions panel provides instant, contextual guidance. It highlights Positive Signals (actions that suggest high intent) and Negative Signals (actions that may lower intent) and gives the sales rep an Actionable Suggestion (e.g., "Schedule a Demo" or "Send Pricing Guide") to ensure the next step is optimized for conversion.
Take the guesswork out of lead prioritization. Get a personalized demo to see how our
Rule-Based Scoring and advanced AI scoring will transform your sales productivity.